Published rates run from $3 to $15 a finished minute, which is a three times spread on the same product. That is a clue: per minute is the wrong unit on its own. Here is what those rates really pay per hour, and the price structure that fixes it.
It nets $19.20 for roughly 66 minutes of real work. The same rate on a 20 minute order pays $41.51 an hour. The rate did not change, the fixed time did.
Reading the brief, negotiating, setting up, delivering and chasing costs about the same on a 3 minute order as on a 20 minute one. A per minute price charges nothing for it.
A booking minimum covers the fixed time, a per minute rate covers the variable time. At a $50 an hour target that is a $46.88 minimum plus $7.29 a minute.
The platform takes 20% of a custom exactly as it does of everything else. Whatever you decide your time is worth, divide by 0.8 before it becomes a price.
Set the order, then set how long it really costs you. Everything below is after the 20% OnlyFans commission.
Fan pays
You keep after the 20% cut
Your effective hourly rate
of real work per order
This order clears your an hour target. At this length you could hold the line down to a minute before it stops paying. This order pays below your an hour target. To reach it at this length you would need a minute, or a booking minimum that covers the fixed time instead.
Assumes the standard 20% OnlyFans commission. The default work model is 45 fixed minutes per order plus 7 working minutes for every finished minute of video. Both are editable, and yours will differ.
OnlyFans custom videos are commonly priced between $3 and $15 a finished minute, with about $8 a minute quoted most often, and the platform keeps 20% of whatever the fan pays. Judged per hour rather than per minute, those rates are far worse than they look on short orders: at $8 a minute a 3 minute custom nets $19.20 for roughly 66 minutes of work, which is $17.45 an hour, while a 20 minute custom at the identical rate pays $41.51 an hour. The fix is a two-part price. A booking minimum covers the fixed prep, negotiation and delivery time, and a per minute rate covers the filming and editing that scales with length. At a $50 an hour target that works out to a $46.88 booking minimum plus $7.29 a minute.
OnlyFans publishes nothing about custom pricing, so every number in circulation comes from creator and management blogs. Those numbers contradict each other badly, and the table below reports the contradiction instead of averaging it away. Read it as the shape of the market, not as a benchmark you are supposed to match.
| What is being priced | Quoted range | What it tells you |
|---|---|---|
| Simple solo clip, per minute | $3 to $5 | The low end of the published ranges, usually attached to a request that needs no props, no script and no second take. |
| General custom video, per minute | $5 to $15 | The widest and most commonly repeated band. A three times spread on the same product is a good sign that per minute is the wrong unit on its own. |
| The number quoted most often | about $8 | Several management guides land on roughly $8 a minute as a default. It is a reasonable starting point and a poor finishing point. |
| A 10 minute video, priced whole | $30 to $50 | Quoted as a flat price elsewhere, which works out to $3 to $5 a minute and contradicts the $8 default for the same order. |
| One to one video call, per minute | $5 to $12 | Usually paired with a 15 minute minimum, which is the same two-part structure this page recommends for recorded customs. |
Notice the internal contradiction in rows three and four. The same guides that recommend $8 a minute also quote $30 to $50 for a 10 minute video, which is $3 to $5 a minute for the identical order. Both cannot be right, and neither is wrong exactly, because they are describing different creators with different audiences and different amounts of unpaid time. That is why the number worth knowing is not the going rate but your own, and it is the same reasoning that decides how much to charge on OnlyFans for everything else on the page.
A custom is not just the finished runtime. It is reading the brief, the back and forth over what is and is not on the table, setting up, filming several takes, editing, exporting, uploading, delivering and occasionally chasing. The table below prices the most quoted rate against a disclosed work model: 45 fixed minutes an order plus 7 working minutes for every finished minute. Your numbers will differ. The shape will not.
| Finished length | Fan pays at $8 a minute | You keep after 20% | Real work time | Effective hourly rate |
|---|---|---|---|---|
| 3 minutes | $24.00 | $19.20 | 1 h 06 m | $17.45 |
| 5 minutes | $40.00 | $32.00 | 1 h 20 m | $24.00 |
| 10 minutes | $80.00 | $64.00 | 1 h 55 m | $33.39 |
| 15 minutes | $120.00 | $96.00 | 2 h 30 m | $38.40 |
| 20 minutes | $160.00 | $128.00 | 3 h 05 m | $41.51 |
The last column is the one that matters and the one nobody publishes. A single per minute rate does not describe one price, it describes a sliding hourly wage that is worst exactly where most requests arrive, because the fans who ask for a short cheap custom are the most common kind. This is the arithmetic behind the standard advice to set a minimum length. The minimum is not a negotiating tactic. It is the point below which the fixed 45 minutes eats the order.
Your costs come in two shapes, so your price should too. Some of the time an order costs you is fixed and arrives with the first message. The rest scales with the length of the finished video. Charge for each separately and the hourly rate stops collapsing on short orders.
Booking minimum = (fixed minutes / 60 x your hourly rate) / 0.8
Per minute rate = (working minutes per finished minute / 60 x your hourly rate) / 0.8
Dividing by 0.8 is what grosses the figure up so it survives the platform commission. Skip that step and you will consistently earn a fifth less than you intended, which is the most common pricing mistake on the platform and the easiest one to fix.
| Hourly rate you want | Booking minimum | Per minute on top | 5 minute order | 10 minute order |
|---|---|---|---|---|
| $50 an hour | $46.88 | $7.29 | $83.33 | $119.79 |
| $75 an hour | $70.31 | $10.94 | $125.00 | $179.69 |
| $100 an hour | $93.75 | $14.58 | $166.67 | $239.58 |
Two things stand out. The first is that a $50 an hour target, which is not a wild ambition for skilled one-to-one work, produces prices well above the $8 a minute default once the fixed time is billed. The second is that the effective per minute price falls as the order grows, from $16.67 a minute on a 5 minute job to $9.64 a minute on a 20 minute one, which is the volume discount your customers actually want and the one a flat rate cannot give them. Put the resulting numbers on your OnlyFans price list so the answer exists before anyone asks for it.
Almost every custom that goes badly goes badly because something expensive was assumed to be included. A short list of priced add-ons prevents that conversation, and it earns more than raising the base rate would, because the fans who want these things want them specifically.
The single most requested add-on and the one that destroys resale value, because a clip with a name in it can never be sold again to anyone else. Price it as a permanent cost, not a small favor. A flat charge on top of the per minute rate is the normal shape.
Anything you have to buy, wash, travel to or set up is a real cash and time cost that the per minute rate does not cover. Bill the item plus the setup time, and keep the receipt, because it is a deductible business expense.
A 24 hour turnaround means reordering your week around one fan. Charge for it in the range of 25 to 50 percent on top, and only offer it when your queue can actually absorb it. A rush fee you cannot deliver on is worse than no rush option.
Reading and rehearsing a written brief is unpaid preparation unless you price it. If the request arrives as more than a couple of sentences, it belongs in the setup fee rather than in the per minute rate.
Collaboration customs cost more than double, because you are coordinating two schedules, splitting the payment and carrying the paperwork. Charge accordingly and get a release form signed before you shoot anything.
A normal custom can be stripped of its personal details and sold again later as regular pay-per-view. If the fan wants that right removed, they are buying the entire future revenue of the clip and the price should reflect it.
The exclusivity line is worth thinking about hardest, because it is the one that changes the economics of everything above it. A custom with no name and no identifying request can be re-cut and sold as ordinary pay-per-view for years, which quietly turns a mediocre hourly rate into a good one. Price the personalized version as if the clip dies on delivery, because it does. If you have not already worked out what a resold clip earns in the messages, the numbers in our OnlyFans PPV pricing breakdown are the other half of this calculation, and the broader picture lives on our guide to selling OnlyFans customs.
Length, what is included, what is not, and the delivery date, all in the message thread. If a dispute ever lands, that thread is the only record anyone will look at.
Booking minimum, plus the per minute rate, plus anything on the add-on list. Say the total once, clearly, and do not negotiate against yourself while you wait for a reply.
Send a locked pay-per-view for the full amount and wait for it to unlock. Filming on a promise is the single fastest way to spend an afternoon working for free.
Write down what the order really cost you in minutes. After five customs you will have a work model that beats every published rate guide, including this one.
Step three has a limit worth knowing before you quote: a single paid message on OnlyFans runs from $3 to $200, so an order priced above that ceiling has to be split across more than one message or handled as a tip against an agreed total. The $200 cap is really a $160 cap once the commission comes off, which catches out creators pricing longer or more involved shoots for the first time. Large orders are also where OnlyFans chargebacks concentrate, so the written brief matters more the bigger the number gets.
Customs scale badly, and that is not a flaw in your process. Every other revenue line on the platform is made once and sold many times: a post reaches every subscriber, a pay-per-view goes to a whole segment, a bundle collects six months in one charge. A custom is made once and sold once. Doubling custom revenue means doubling the hours, which is the only line on your page where that is true.
The practical consequence is that customs work best as a premium tier with a deliberately limited number of slots, not as an open queue. A waiting list lets you raise the price without an argument, protects the turnaround time you promised, and keeps the hours from crowding out the posting and messaging that actually grow the page. Creators who take every custom that arrives usually discover six months later that their subscriber count stopped moving, because all of the time went into orders that pay once.
The other consequence is tax. Customs arrive as ordinary self-employment income in the United States, the props and outfits you buy for them are deductible business expenses, which is reason enough to keep those receipts categorized as you go, and the hours you log are what tells you whether the whole line is worth continuing. Our notes on content creator tax write-offs cover what counts, and the full commission picture across every earning line is in how much OnlyFans takes.
Published creator guides put custom videos between $3 and $15 a finished minute, with roughly $8 a minute quoted most often, so a 10 minute custom lands somewhere between $30 and $150. The spread is that wide because per minute pricing ignores the fixed prep, negotiation and delivery time that every order carries regardless of length.
Work backwards from an hourly rate rather than guessing a per minute number. Decide what your time is worth, add up the real minutes an order costs you, then gross the total up by 25 percent so it survives the 20 percent platform commission. At a $50 an hour target that produces roughly a $47 booking minimum plus $7.29 a minute.
There is no reliable average, because OnlyFans publishes nothing about custom pricing and the guides that do publish numbers contradict each other. The most repeated default is about $8 a finished minute. Treat that as the middle of a very wide band rather than a benchmark you should match.
Custom videos are normally sold as a pay-per-view message, which means the same $3 minimum and $200 maximum that applies to any paid message applies here too. You agree the price in chat, send the locked message, and the fan pays before you shoot. The platform takes 20 percent of whatever the message sells for.
Take payment upfront, always. Agree the brief and the price in messages, send a locked pay-per-view for the full amount, wait for it to unlock, then shoot and deliver. Creators who film first and invoice afterwards spend most of their time chasing people who changed their mind, which is unpaid work at any rate.
A custom is a clip filmed to one fan specification: their request, sometimes their name, delivered privately rather than posted to your feed. It is the highest margin thing on the platform per sale and the lowest margin per hour, because it is one-to-one labor you usually cannot resell to anyone else.
Yes, the standard 20 percent, exactly as on subscriptions, tips, bundles and any other paid message. There is no extra custom content fee and no reduced rate for larger orders. An $80 custom pays you $64, which is why the price you quote has to be grossed up rather than set at what you want to receive.
Refunds on a delivered custom are not routine, but chargebacks are a real risk on larger orders, and a card dispute can pull the money back months later along with the content. Keeping the agreed brief in the message thread is your only evidence, so agree everything in writing on the platform rather than in another app.
A booking minimum, a per minute rate above that minimum, a short list of priced add-ons, and a turnaround time you can actually hit. Leave off anything you are not willing to film. A menu is a filter as much as a price list, and the requests it quietly discourages are worth as much as the ones it converts.
Custom pricing is a solved problem once you have the arithmetic. Getting enough requests that you can afford to turn some down is the harder half, and it comes from traffic and from chatting, not from the menu. FansPromo runs promotion, messaging, pricing and retention for creators, so the requests arrive and the quotes go out on time.
We work on a share of what we grow, there is nothing to pay upfront, and you keep ownership of your account and your content. If you want to see what the arrangement looks like before you apply, start with how to join an OnlyFans agency.
Captions, bios, DM scripts, tip menus, pricing and more, generated in seconds. No card needed.