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A mass message is a single broadcast sent to many subscribers at once. You can keep it free, or lock a photo set or video behind a price so the message becomes a pay-per-view sale. For most creators, the feed brings fans in and the messages turn them into spenders. The subscription is just the door; the real earning happens in the inbox, in the broadcasts you send and the conversations they start.
The skill is knowing what to send, how often, when, and to whom, so fans keep opening your messages instead of tuning them out. Below are nine mass message ideas that earn, examples you can adapt, how often and when to send, how to split your list so the right price reaches the right fan, and the habits that separate a broadcast that sells from one that gets ignored. If you are still mapping out your income streams, start with how to make money on OnlyFans.
Nine broadcast types that drive replies and pay-per-view sales. Mix paid drops with free, personal messages so your inbox stays warm.
The single highest-value message you send. A warm hello within the first day, addressed by username, that tells a new subscriber what they get and invites a reply. New fans are most likely to spend in their first week, so open the conversation before anyone else does.
A teasing first line, a blurred preview, and a locked photo set or clip behind a price. This is the broadcast that earns the most. The preview and the opening line do all the work, so spend your effort there, not on the caption under the lock.
A "we miss you" message with a small win-back offer aimed at people whose subscription lapsed. Expired fans already paid once, so they convert far more cheaply than a cold new follower. You have to follow them first to reach them, then a single nudge often brings them back.
A free photo or a quick "how was your day" with no price attached. Not every broadcast should sell. Free, personal messages keep your open rate high and your inbox warm, so the next paid drop actually gets opened instead of ignored.
A playful broadcast that asks fans to tip a set amount to reveal the next photo, pick the outfit, or unlock a surprise. Games turn a quiet evening into sales and give your regulars a reason to engage instead of just scroll.
A two-option question (this lingerie or that one, beach or bedroom) sent to everyone. Polls feel like fun, not selling, so they lift replies, and every reply is a fan you can then sell to one-to-one in the DMs.
A message letting fans know they can request a custom photo, video, or shout-out, with a starting price. Most fans never realize customs are an option until you tell them. One broadcast a week surfaces your highest-margin orders.
A short, personal note at the start or end of the day that makes a fan feel like your favorite. These build the girlfriend-experience attachment that keeps subscriptions renewing and primes fans to open the next paid message.
A limited-time bundle or discounted PPV sent Thursday through Sunday, when fans spend the most. Frame it with a real deadline so there is a reason to buy now instead of later, and never run the same "special" so often that it stops feeling special.
Six opening lines to adapt in your own voice. Swap {name} for the fan username and rewrite until it sounds like you, never copied word for word.
“Hey {name}! So happy you are here. I post new content most days and I read every message, so tell me what you came here for and I will make sure you get it.”
“I almost did not post this one... it is my favorite set of the month and it is waiting for you below. Want to see all of it?”
“It has been a while, {name}. I saved something just for the fans who come back, and it is yours at half off for the next 24 hours.”
“Feeling playful tonight. Tip $5 and I will send the next photo, tip $15 and you pick what I wear next. Who is in?”
“How was your day? No agenda, I just like hearing from you. Reply and tell me one good thing that happened.”
“Weekend treat: my newest video bundle is unlocked at a price I will not run again, but only until Sunday night. Grab it while it is up.”
Notice that none of these open with a price or a flat "new PPV." Each one leads with curiosity, warmth, or a reason to reply, because the first line is all a fan sees in their preview before deciding whether to open. For the captions that go under a locked drop, see OnlyFans PPV ideas.
For paid pay-per-view broadcasts, two to four a week is the sweet spot for most creators. Once a week leaves money on the table; daily paid drops cause "message blindness" and unsubscribes. In between, free check-ins and polls keep your open rate up so the paid messages still get opened. Watch your open and unsubscribe numbers for the first 24 hours after each send, and ease off if either moves the wrong way.
Timing matters too. For US fans the strongest windows are 9 to 11pm and the lunch hour around noon, plus weekend mornings. Thursday, Friday, and Sunday evening tend to convert best because fans are in weekend or wind-down mode. Schedule broadcasts ahead so they land at peak times even when you are offline, and test two or three send times against your own audience. For the full timing breakdown, see the best time to post on OnlyFans.
A single blast to everyone underprices your VIPs and overprices your quiet fans. Splitting the list by spending tier can double what a broadcast earns.
Your top 10 to 20% who buy premium content. Send them exclusive, higher-priced drops and first access. They respond to feeling special, not to discounts, so lead with "for my VIPs only" rather than a price cut.
The 40 to 50% who buy occasionally at mid prices. Value-focused PPV at $15 to $25 and the occasional bundle keep them buying. This is your bread-and-butter list, so most of your selling broadcasts go here.
The 30 to 40% who have gone quiet, plus subscribers whose plan lapsed. Win them back with a small $5 to $10 offer or a personal "I miss you" note. Cheap to re-activate, and they already trust you.
Anyone in their first seven days. A welcome message right away, then a low-priced introductory offer after two or three days. New fans spend fastest, so never let the first week pass in silence.
Same content, very different results. Four habits separate the broadcasts that print money from the ones that get scrolled past.
Fans see only the opening words in their preview before they decide to open. The first 10 words win or lose the whole broadcast. Lead with curiosity, a confession, or exclusivity, never a flat "Hey babe, new PPV."
A discount aimed at a top spender leaves money on the table; a $40 drop sent to a dormant fan gets ignored. Splitting the list so the right price reaches the right fan can double what a single blast earns.
State the price plainly and let the preview justify it. Apologizing for a price or over-explaining kills the sale. A confident, tantalizing preview does more for your unlock rate than any caption.
Healthy broadcasts open at 60 to 90% and unlock at 8 to 15%. Check every week. If your open rate falls below 50%, you are sending too often or your first lines are weak, and it is time to ease off and warm the inbox back up.
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The mechanics are simple; the craft is in the first line and the targeting. Here is the full sequence, from choosing who gets it to scheduling it for peak time.
In your messages, choose the new-message or broadcast option. This is the tool that sends one message to many fans at once instead of typing to each person.
Select the lists to include or exclude: everyone, only new fans, only top spenders, or everyone except people who already bought a given item. To reach lapsed subscribers, follow your expired fans first so they are reachable.
Fans see only the opening words in their preview. Lead with curiosity, a confession, warmth, or exclusivity. Skip the generic "Hey babe, new PPV," which gets ignored.
Add a free preview, or lock the photo set or video behind a price to make it pay-per-view. A tantalizing preview image does more for your unlock rate than any caption under the lock.
Schedule the broadcast for an evening or lunch window, or send it live. Check the open and unlock rates within 24 hours and note what worked, so your next message is sharper.
Sending two to four well-written, well-segmented broadcasts a week is only the start. The income comes from what happens after: a fan replies, and someone is there to chat back, build the rapport, time the next offer, and close the sale, at 11pm on a Tuesday and again on Saturday morning. Most creators cannot do that around the clock on top of shooting content and promoting their page, and the messages they never answer are the sales they never make.
That is the gap an agency fills. We run professional chatting and broadcasting in fluent English, segment your fans, write and schedule the messages, follow up on every reply, and keep the inbox earning while you focus on creating. You make the content and keep the large majority of the earnings; we handle the daily messaging and the promotion that fills the inbox in the first place. If you want to weigh it up, here is how to spot a good OnlyFans agency.
We run the chatting and promotion that drive the bulk of OnlyFans income, and we are paid only as a share of what you earn.
A dedicated team works your inbox around the clock in fluent English, answering replies and closing sales overnight that a solo creator would miss.
We write and schedule your mass messages with first lines that earn the open and previews that earn the unlock, then track open and unlock rates every week.
We split your fans by spending tier and send the right price to the right list, including win-back offers to expired fans, so no broadcast underprices a VIP or annoys a quiet fan.
We promote on X, Reddit, TikTok and Instagram every day, so there are always new fans landing in the inbox to message.
You stay in control of the account and your earnings, with regular payouts and full transparency on every number.
Stage name, geo-blocking and DMCA takedowns if you want them, so earning never means risking your identity.
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A mass message is a single message you send to many subscribers at once, instead of typing the same thing to each fan. You can attach free media or lock photos and videos behind a price to turn the broadcast into a pay-per-view sale. Mass messages are how creators announce new content, run offers, re-engage quiet fans, and drive the bulk of their inbox income without messaging everyone individually.
Send a mix of paid and free broadcasts: a welcome message to new fans, pay-per-view content drops with a strong preview, re-engagement offers to expired subscribers, behind-the-scenes check-ins, tip-to-unlock games, polls, custom-content callouts, and weekend or payday specials. Not every message should sell. Free, personal messages keep your open rate high so the paid drops actually get opened.
For paid pay-per-view broadcasts, two to four per week is the sweet spot for most creators. Sending once a week leaves money on the table, while daily paid messages cause "message blindness" and unsubscribes. You can send more free, conversational messages in between to stay warm. Watch your open and unsubscribe rates for 24 hours after each send and ease off if either moves the wrong way.
The strongest windows for US fans are 9 to 11pm and the lunch hour around 12 to 1pm, with weekend mornings (Saturday 10am to noon) also performing well. Thursday, Friday, and Sunday evening tend to convert best because fans are in weekend or wind-down mode. Test two or three send times against your own audience and keep the ones that produce the highest open and unlock rates.
Yes, but not by default. Expired subscribers are not included in a standard mass message, so you first have to follow them, which lets you message them again in private chats or broadcasts, including pay-per-view. Expired fans already paid once and trust you, so a single win-back message with a small offer is one of the cheapest ways to bring paying subscribers back.
Not necessarily. OnlyFans lets you choose which lists to include or exclude, so you can target only your top spenders, only new fans, or everyone except people who already bought a particular item. If a fan appears in both your included and excluded lists, they will not get the message. Segmenting this way means the right price reaches the right fan and usually earns far more than a single blast to everyone.
A healthy mass message opens at roughly 60 to 90% and converts paying fans at an 8 to 15% unlock rate. If your open rate slips below 50%, you are likely sending too often or your first lines are not compelling. An unlock rate under about 8% usually means the price is too high or the preview is weak; well above 25% can mean you are charging too little for what you offer.
Open your messages, choose the new-message or broadcast option, select which subscriber lists to include or exclude, write your text, and attach media (lock it behind a price to make it pay-per-view, or leave it free as a preview). Add a strong first line because that is all fans see before they decide to open, then send. You can schedule broadcasts ahead so they land at peak times even when you are offline.
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